From Vision to Reality
You have the vision. I help you figure out what it takes to make it real. Building an apparel business requires more than a great idea. It takes thoughtful product development, practical systems, and a clear strategy for moving forward.
I bring these pieces together to help you navigate the process from concept to collection and beyond. Whether you’re developing your first product, creating the foundation for a growing business, or preparing to launch a brand or collection, I bring the fashion expertise, structure, and strategic thinking to help you move forward with confidence.
Apparel Product Development
Turning creative concepts into thoughtfully developed, production-ready apparel.
Before approaching a factory for apparel production, you will need to have technical drawings (CADs), Technical Packages (Tech Packs), and, ideally, a physical sample. You may also require assistance with assortment planning to ensure your collection is well-balanced and aligned. I can assist with this process so you can approach the factory fully prepared. Additionally, I can guide you though selecting fabrics, factories, and other important resources.
Offering:
• Fabric Sourcing
• Factory Sourcing
• Technical CAD Drawings
• Technical Specification Packages (Tech Packs)
• Digital Prototypes (Digital Samples)
• Sample Evaluation
• Collection Planning
Fashion Operations Consulting
Creating the systems, workflows, and processes that support a growing fashion business.
Fashion businesses are notoriously complex. Let’s set you up for success from the get-go, and avoid unnecessary confusion, by developing a way of working that is simple and easy to follow. Business structure, distribution channels, financing options, customer journey, CRM, breakeven analysis, and other details can be enjoyable, when you have someone right beside you guiding you through.
Offering:
• Client Onboarding
• Client Success (CX)
• Customer Relationship Management (CRM)
• Vendor & Press Relationship Management
• Materials & Sample Tracking Systems
• Collection Costing
• Standard Operating Procedure (SOP) Development
• Admin & Operations Audits
Brand & Collection Launch Strategy
Building strategic plans to introduce brands and collections to the market with intention and impact.
Let’s build a simple and effective Go-to-Market (GTM) strategy to get eyeballs on your brand. Depending on the brand, a live event experiential approach may be best. In many cases, a digital approach is a great place to start. Event creative consulting as well as marketing support are available.
Offering:
• Go-to-Market Strategy (GTM)
• Merchandising
• Wholesale Marketing
• Tradeshow Preparation
• DTC Strategy
• Collection Launch Event Planning
• Brand Launch Event Planning
• Experiential Marketing
• Fashion Show Planning
• Photoshoot Coordination
• PR Strategy
• Pop-Up Retail